Serving the Whole Community: Supporting Every Generation in the Fire Service

September 24, 2024

Practical tips for diversity, equity, and inclusion in your community

Intergeneration Month is held worldwide each September. First launched in 2000, Intergeneration Month is a time to examine, strengthen, and celebrate the connections between generations of people. Like all industries, fire and emergency services organizations can experience challenges and opportunities by having first responders from several generations working together. Walter A. Campbell, recruitment and retention strategist for First Arriving, shared his thoughts on how your department can recruit and retain first responders of all ages.

Tell us about your work with different generations in the fire and emergency services.

As a recruitment and retention strategist, and in my three years as the recruiter at Burtonsville (MD)
Volunteer Fire Department, I’ve worked with fire and emergency service departments across the country, each with members from multiple generations. Nowadays, recruiting involves bridging generational and technology gaps, understanding different perspectives, and helping departments create environments where all members feel valued.

Each generation brings unique strengths and challenges, from Baby Boomers to Gen Z. Fire
service organizations must adapt to these differences while promoting cohesion within the team.
Over the years, I’ve seen how generations learn from one another, with “seasoned” firefighters
passing down their experience while younger members bring fresh perspectives and
technological skills.

How is fire service recruitment the same – and different – for different generations?

At its core, fire service recruitment appeals to a sense of purpose and community service,
transcending generational boundaries. However, how we communicate these values differs
significantly between generations. Baby Boomers and Generation X may respond well to
traditional outreach like flyers, in-person recruitment events, or word of mouth. Millennials and
Gen Z, on the other hand, are more likely to engage with digital campaigns that use social
media, video content, and interactive web sites.

While the mission of protecting the community resonates with all generations, the outreach
methods must be tailored. What excites one generation might not be as compelling for another, so we need to focus on adapting our message to the audience we’re trying to reach.

How can fire department leadership be inclusive of people of all ages on the roster?

Inclusive leadership begins with an understanding that age diversity is a strength. I always preach that leadership should actively encourage collaboration between generations, recognizing that everyone has something valuable to contribute regardless of age. For example, younger members may bring fresh ideas about technology and training, while older members can offer mentorship and wisdom. Inclusivity also means providing opportunities for all members to lead in their areas of expertise, ensuring that the voices of all age groups are heard when making decisions.

What should older firefighters know about communicating with Gen Z?

“Seasoned” firefighters should understand that Gen Z values direct communication and
emphasizes mental health, work-life balance, and transparency. They grew up in a fast-paced
digital world, so quick, efficient communication – often through text or online platforms – is
second nature to them.

When speaking to Gen Z, it’s helpful to be clear about expectations while recognizing their desire for purpose in their work. Having an open mind is key. Rather than focusing on the differences, consider how their fresh perspective can benefit the department.

What should Gen Z know about communicating with older firefighters?

Gen Z should remember that “seasoned” firefighters bring a wealth of knowledge and experience that modern technology can’t replace. Many have served for years or even decades and have seen situations the younger generation has yet to experience. It’s important to respect that experience while advocating for your ideas.

Face-to-face communication is often more appreciated by “seasoned” generations than virtual or digital interactions. Be patient, take the time to listen to their stories, and remember that every
generation has valuable lessons to share. Just as they can learn from your technological savvy, you can learn from their hands-on experience.

The bottom line is to remember to keep the firehouse a welcoming place for all generations.
Everyone brings something to the table; together, you create something incredible!

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