Brooks and Academy Team Up to Launch Hero Collection for First Responders

May 2, 2023

Brooks and Academy Sports + Outdoors have partnered to create exclusive first responder shoes and socks to benefit the National Volunteer Fire Council (NVFC) and Beads of Courage. The Hero Collection features special designs that recognize the courageous spirit of our nation’s firefighters and medical workers and the positive impact running can have on mental health and wellness.

Brooks’ purpose is to inspire everyone to run their path to a better self by creating the best running gear, tools, and experience. As one of the nation’s largest sporting goods and outdoor retailers, Academy Sports + Outdoors believes in bringing their communities the gear they need to have more fun out there. The Hero Collection aims to honor and give back to those who serve their community every day.

For every purchase of the Hero Collection, a donation is made to the NVFC and Beads of Courage to support frontline responders. This is the second time Brooks has created a limited-edition collection to benefit the fire and medical services. In 2021, the NVFC received $25,000 through the sale of the Brooks x Academy First Responder shoe collection.

“We are grateful to Brooks and Academy Sports + Outdoors for supporting our nation’s fire and emergency medical services through the Hero Collection,” said NVFC chair Steve Hirsch. “First responders are there for their communities every day, and this collection honors their dedication, service, and sacrifice by shining a spotlight on all they do.”

You can find the Brooks Hero Collection exclusively at Academy for a limited time. Shop in store or online.