Over the last few decades, the world has adopted new methods of communication through the use of technology. Many industries have utilized social media to amplify their messaging and marketing, and the fire and emergency services can reap these same benefits. Yet many small and mid-sized departments don’t leverage social media to its fullest potential. Join the NVFC and subject matter experts for a panel discussion on the benefits social media can have for emergency service departments, the organizational framework for building a department’s social media presence, and legal implications and considerations to protect the department from unanticipated consequences. Whether you are a social media novice or are looking to grow your department’s existing social media program, learn key takeaways you can utilize to build and strengthen your department’s communications with the public.