Social media is a cost-effective vehicle for fire departments to reach members, potential volunteers, and donors. However, engaging fire department stakeholders goes beyond just pushing out emails and posting on social media. Fostering relationships and building trust over technology requires a simple, yet strategic approach. Join Dr. Candice McDonald as she highlights strategies for you to elevate your fire department’s brand, boost your recruitment efforts, and accelerate fundraising. This webinar is intended for the busy department member juggling multiple duties on a small budget. It will introduce you to diverse social media platforms, help you identify your goals, and offer you an easy-to-follow foundation for developing your social media strategy.